Notion is all-in-one project management, note-taking, and productivity app.
With the help of Notion, you will able to take notes, manage your tasks and projects, and do many more things.
In this article, we will see how many paid subscribers Notion has, which countries notion uses the most, and other statistics about Notion.
Top Notion Statistics – Our Pick
- As of Jan 2021, Notion has more than 20 Million Users.
- Notion has more than 4 million paid customers.
- The most Popular Notion AI prompts are “Brainstorm ideas”, “To-do list”, and “Outline”.
- Notion gets approximately 148.1 Million Visits in July 2023
- Notion gets 88.76% of visits direct.
- Notion gets 49.37% of social media traffic from Youtube.
- The US is at the top in terms of Notion Users (13.94%).
- The 25-34 Age group uses Notion the most (37.14%).
Source: Wikipedia, Forbes, Notion, Similarweb
About Notion
Company Name: Notion Labs Inc.
Founded Year: 2013
Founded By: Ivan Zhao, Chris Prucha, Jessica Lam, Simon Last, and Toby Schachman.
Valuation: 10 Billion
Recent Funding: $275 million
Users: More than 20 Million
How Many Paid Users Does Notion Have?
According to Forbes, Notion has more than 20 million users, and only 4 Million of them are paid users.
Notion has a customer base of individuals, small-sized companies (1-99 employees), medium-sized companies (100-999 employees), and enterprises (1000+ employees).
The collaboration and workspace software market was valued at over 21 billion in 2021 and is estimated to grow to 49 Billion by 2030.
Notion User Stats
According to Similarweb, notion.so has been visited approximately 148.1 Million times over the last 30 days. That’s an increase of 5.2 Million from Jun 2023.
Notion gets a bounce rate of 26.72%.
Each Notion visitor views an average of 9.85 pages per visit and the average visit duration is 7 minutes and 45 seconds.
Here’s how the Notion app compares to other related apps in terms of monthly visitors.
| Website | Total Visits | Bounce Rate | Pages per Visit | Average Visit Duration |
|---|---|---|---|---|
| ClickUp | 28.6M | 26.97% | 8.33 | 11 mins 34 secs |
| Evernote | 22.7M | 35.46% | 5.04 | 4 mins 56 secs |
| Airtable | 20.0M | 38.93% | 7.59 | 8 mins 18 secs |
| Figma | 80.4M | 23.80% | 21.96 | 15 mins 16 secs |
| Monday | 30.5M | 29.12% | 7.52 | 12 mins 2 secs |
| Asana | 41.5M | 30.24% | 7.33 | 11 mins 37 secs |
| Basecamp | 11.3M | 27.71% | 8.35 | 13 mins 6 secs |
| Obsidian | 4.9M | 44.22% | 4.33 | 4 mins 21 secs |
| Todoist | 20.7M | 37.69% | 5.36 | 5 mins 57 secs |
| Trello | 92.6M | 27.43% | 8.02 | 11 mins 13 secs |
Sources: Similarweb
Notion Top Traffics
Marketing Channels
Notion gets around 8 out of 10 visits directly (88.76% Visits). Notion gets 6.94% traffic in organic search which is the 2nd most traffic source.
Here is the breakdown of Notion’s top traffic sources.
| Rank | Marketing Channel | Percentage of Traffic |
|---|---|---|
| 1 | Direct | 88.76% |
| 2 | Organic Search | 6.94% |
| 3 | Social | 1.41% |
| 4 | Referrals | 1.11% |
| 5 | 0.94% | |
| 6 | Paid Search | 0.81% |
| 7 | Display | 0.03% |
Social Media Traffic
Notion gets 49.37% of social media traffic from Youtube and this makes it the top channel in terms of social media traffic.
Here is the breakdown of the social media traffic of Notion.
| Rank | Social Network | Percentages of Traffic |
|---|---|---|
| 1 | Youtube | 49.37% |
| 2 | 9.65% | |
| 3 | 8.73% | |
| 4 | 6.97% | |
| 5 | 6.95% | |
| – | Others | 18.33% |
Top Keyword Traffic
The most searched Keyword “Notion” gets 3.5M organic traffic per month from search engines.
In total, approximately 18.4k keywords are used to access Notion.
| Rank | Keyword | Monthly Traffic |
|---|---|---|
| 1 | notion | 3.5M |
| 2 | notion ai | 194.7k |
| 3 | notion download | 142.4k |
| 4 | 노션 | 119.4k |
| 5 | notion templates | 93.5k |
Source: Similarweb
Notion By Region
Notion gets 13.94% of visits from the United States (US). Japan is the second place with 8.44% of visits. Together all the top 5 countries consist of 36.89% of Notion monthly visits.
Here is the breakdown of all the traffic by region.
| Rank | Traffic | Percentage of Notion Users |
|---|---|---|
| 1 | United States | 13.94% |
| 2 | Japan | 8.44% |
| 3 | Brazil | 6.38% |
| 4 | Republic of Korea | 4.67% |
| 5 | United Kingdom | 3.46% |
| – | Others (Combined) | 63.11% |
Source: Similarweb
Notion By Age
According to Similarweb, the 25-34 age group people use Notion the most (37.14%) and the 18-24 age group is the second with 26.61%.
The 65+ age group uses Notion the least with only 2.93%. Notion app is used by 56.16% of Males and 43.84% of Females.
Here is the breakdown of Notion Users in terms of age.
| Rank | Age Group | Percentage of Notion User |
|---|---|---|
| 1 | 25-34 | 37.14% |
| 2 | 18-24 | 26.61% |
| 3 | 35-44 | 18.65% |
| 4 | 45-54 | 9.53% |
| 5 | 55-64 | 5.15% |
| 6 | 65+ | 2.93% |
Source: Similarweb
Conclusion
Notion app is a powerful project management software. It has grown 20x times between 2019-2021. It has more than 20 Million customers according to Forbes.
As Notion keeps growing, we will keep updating this page.
This is the stats of the Notion app, if you want to include some, you can reach out to us.
