10 Incredible Lessons From the Marketing Book Alchemy

the human mind does not run on logic any more than a horse runs on petrol

you are not thinking; you are merely being logical

Irrational people are much more powerful than rational people, because their threats are so much more convincing.

Not everything that makes sense works, and not everything that works makes sense.

when you demand logic, you pay a hidden price: you destroy magic

it is perfectly possible to be both rational and wrong.

We don’t value things; we value their meaning. What they are is determined by the laws of physics, but what they mean is determined by the laws of psychology.

For a business to be truly customer-focused, it needs to ignore what people say. Instead, it needs to concentrate on what people feel.

10 Hard Hitting Lessons from the book Shoe Dog

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