10 Lessons From book Building a Story Brand By David Millar

Credits: Unsplash

Never assume people understand how your brand can change their lives. Tell them.

Credits: Unsplash

Nearly every human being is looking for a guide (or guides) to help them win the day.

Credits: Unsplash

CUSTOMERS DO NOT TAKE ACTION UNLESS THEY ARE CHALLENGED TO TAKE ACTION.

Credits: Unsplash

Simply put, we must show people the cost of not doing business with us.

Credits: Unsplash

In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.

Credits: Unsplash

People trust those who understand them, and they trust brands that understand them too.

Credits: Unsplash

Pretty websites don’t sell things. Words sell things.

Credits: Unsplash

Educational videos, podcasts, webinars, and even live events are great transitional calls to action that on-ramp customers toward a purchase.

Credits: Unsplash

affiliate link

Credits: Unsplash