10 Lessons From book Building a Story Brand By David Millar

Never assume people understand how your brand can change their lives. Tell them.

Nearly every human being is looking for a guide (or guides) to help them win the day.

CUSTOMERS DO NOT TAKE ACTION UNLESS THEY ARE CHALLENGED TO TAKE ACTION.

Simply put, we must show people the cost of not doing business with us.

In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.

People trust those who understand them, and they trust brands that understand them too.

Pretty websites don’t sell things. Words sell things.

Educational videos, podcasts, webinars, and even live events are great transitional calls to action that on-ramp customers toward a purchase.

Read the book Building a Story Brand By David Millar

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