10 Lessons From book Influence By Robert Cialdini

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A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.

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Embarrassment is a villain to be crushed.

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we all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or decided

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Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.

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The way to love anything is to realize that it might be lost.

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people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.

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Freedoms once granted will not be relinquished without a fight.

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There is no expedient to which a man will not resort to avoid the real labor of thinking.

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