10 Lessons From book This is marketing By Seth Godin

Marketing is a contest for people’s attention.

Stop advertising and start innovating.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

Marketing is no longer about the stuff that you make but about the stories you tell.

Don’t find customers for your products, find products for your customers.

It’s easier to love a brand when the brand loves you back.

Marketing that works is marketing that people choose to notice.

Read the book This is Marketing By Seth Godin

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