10 Lessons From book This is marketing By Seth Godin

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Marketing is a contest for people’s attention.

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Stop advertising and start innovating.

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Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.

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In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

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Marketing is no longer about the stuff that you make but about the stories you tell.

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Don’t find customers for your products, find products for your customers.

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It’s easier to love a brand when the brand loves you back.

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Marketing that works is marketing that people choose to notice.

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