10 Lessons from the book Blue Ocean Strategy

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The hardest battle is simply to make people aware of the need for a strategic shift and to agree on its causes

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the strategic price you set for your offering must not only attract buyers in large numbers but also help you to retain them.

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brand building increasingly relies heavily on word-of-mouth recommendations spreading rapidly through our networked society.

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Competition is only good up to a point. When supply exceeds demand

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Every blue ocean will eventually be imitated and turn red

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Blue oceans are right next to you in every industry.

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Technology is not a defining feature. You can create blue oceans with or without it.

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while speed may be important, even more important is linking innovation to value. No company should rest easy until it achieves value innovation.

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Read the book Blue Ocean Strategy

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