10 Lessons from the book Build to last By James collins

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The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.

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Visionary companies pursue a cluster of objectives, of which making money is only one—and not necessarily the primary one.

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One of the most important steps you can take in building a visionary company is not an action, but a shift in perspective.

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The only truly reliable source of stability is a strong inner core and the willingness to change and adapt everything except that core.

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Visionary companies are so clear about what they stand for and what they’re trying to achieve that they simply don’t have room for those unwilling or unable to fit their exacting standards.

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Visionary companies make some of their best moves by experimentation, trial and error, opportunism, and—quite literally—accident.

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Comfort is not the objective in a visionary company.

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