10 Lessons from the book Contagious By Jonah Berger

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Making things more observable makes them easier to imitate, which makes them more likely to become popular.

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Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.

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People don't need to be paid to be motivated.

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Marketing is about spreading the love.

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Why does it matter if particular thoughts or ideas are top of mind? Because accessible thoughts and ideas lead to action.

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When we care, we share.

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Research by the Keller Fay Group finds that only 7 percent of word of mouth happens online.

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Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive.

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