10 Lessons from the book Contagious By Jonah Berger

Making things more observable makes them easier to imitate, which makes them more likely to become popular.

Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.

People don't need to be paid to be motivated.

Marketing is about spreading the love.

Why does it matter if particular thoughts or ideas are top of mind? Because accessible thoughts and ideas lead to action.

When we care, we share.

Research by the Keller Fay Group finds that only 7 percent of word of mouth happens online.

Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive.

Read the book Contagious

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