10 Lessons from the book Freakonomics

The conventional wisdom is often wrong.

Morality, it could be argued, represents the way that people would like the world to work, wheareas economics represents how it actually does work.

A rogue economist explores the hidden side of everything.

For emotion is the enemy of rational argument.

The swimming pool is almost 100 times more likely to kill a child than the gun is.

When moral posturing is replaced by an honest assessment of the data, the result is often a new, surprising insight.

There are three basic flavours of incentive: economic, social and moral.

Journalists need experts as badly as experts need journalists.

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