10 Lessons from the book Freakonomics

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The conventional wisdom is often wrong.

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Morality, it could be argued, represents the way that people would like the world to work, wheareas economics represents how it actually does work.

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A rogue economist explores the hidden side of everything.

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For emotion is the enemy of rational argument.

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The swimming pool is almost 100 times more likely to kill a child than the gun is.

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When moral posturing is replaced by an honest assessment of the data, the result is often a new, surprising insight.

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There are three basic flavours of incentive: economic, social and moral.

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Journalists need experts as badly as experts need journalists.

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