10 Lessons From the Book Hooked By Nir Eyal

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79 percent of smartphone owners check their device within 15 minutes of waking up every morning.

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Users who continually find value in a product are more likely to tell their friends about it.

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The cure for boredom is curiosity. There is no cure for curiosity.

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Fun is looking for the variability in something other people don’t notice. It’s breaking through the boredom and monotony to discover its hidden beauty.

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Even when we think we’re seeking pleasure, we’re actually driven by the desire to free ourselves from the pain of wanting.

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Most people don’t want to acknowledge the uncomfortable truth that distraction is always an unhealthy escape from reality.

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Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

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Credits: Unsplash