10 Lessons from the book Made to Stick By Chip Heath

Credits: Unsplash

The most basic way to get someone's attention is this: Break a pattern.

Credits: Unsplash

Anger prepares us to fight and fear prepares us to flee.

Credits: Unsplash

The first problem of communication is getting people's attention.

Credits: Unsplash

People tend to overuse any idea or concept that delivers an emotional kick.

Credits: Unsplash

The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.

Credits: Unsplash

When people know the desired destination, they’re free to improvise, as needed, in arriving there.

Credits: Unsplash

When you say three things, you say nothing.

Credits: Unsplash

Your brain hosts a truly staggering number of loops. The more hooks an idea has, the better it will cling to memory.

Credits: Unsplash

affiliate link

Credits: Unsplash

Credits: Unsplash