10 Lessons from the book Made to Stick By Chip Heath

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The most basic way to get someone's attention is this: Break a pattern.

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Anger prepares us to fight and fear prepares us to flee.

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The first problem of communication is getting people's attention.

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People tend to overuse any idea or concept that delivers an emotional kick.

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The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.

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When people know the desired destination, they’re free to improvise, as needed, in arriving there.

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When you say three things, you say nothing.

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Your brain hosts a truly staggering number of loops. The more hooks an idea has, the better it will cling to memory.

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Read the book Made to Stick

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