10 Lessons from the book Marketing Made Simple

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Customers are not interested in your story. They are, rather, interested in being invited into a story that has them surviving and winning in the end.

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At the curiosity stage we are really only making two large piles: keep and discard.

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Your Customers Are Not Curious About You, They Are Curious About How You Can Solve Their Problem

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THE JOURNEY EVERY CUSTOMER TAKES

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let’s explore what we need to do to help a customer be more interested in a brand.

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The other reason a one-liner starts with a problem is because stating the problem adds perceived value to the product.

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You rarely think of a brand unless you associate that brand with the solution to a problem.

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When we meet somebody who is like us, we feel more safe, mainly because we understand the person better.

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Read the book by bruce lee. It's the absolute best!

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