10 Lessons from the book Marketing Made Simple

Credits: Unsplash

Customers are not interested in your story. They are, rather, interested in being invited into a story that has them surviving and winning in the end.

Credits: Unsplash

At the curiosity stage we are really only making two large piles: keep and discard.

Credits: Unsplash

Your Customers Are Not Curious About You, They Are Curious About How You Can Solve Their Problem

Credits: Unsplash

THE JOURNEY EVERY CUSTOMER TAKES

Credits: Unsplash

let’s explore what we need to do to help a customer be more interested in a brand.

Credits: Unsplash

The other reason a one-liner starts with a problem is because stating the problem adds perceived value to the product.

Credits: Unsplash

You rarely think of a brand unless you associate that brand with the solution to a problem.

Credits: Unsplash

When we meet somebody who is like us, we feel more safe, mainly because we understand the person better.

Credits: Unsplash

affiliate link

Credits: Unsplash

Credits: Unsplash