10 Lessons from the book Misbehaving: The Making of Behavioral Economics

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Psychologists tell us that in order to learn from experience, two ingredients are necessary: frequent practice and immediate feedback.

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The purely economic man is indeed close to being a social moron. Economic theory has been much preoccupied with this rational fool.

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It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.

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What makes the bias particularly pernicious is that we all recognize this bias in others but not in ourselves.

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My only advice for reading the book is stop reading when it is no longer fun.

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Worldly wisdom teaches that is it is better for reputation to fail conventionally than to succeed unconventionally.

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The ideal organizational environment encourages everyone to observe, collect data, and speak up.

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