10 Lessons from the book Obviously Awesome By April Dunford

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It’s always better to be a little boring than completely baffling.

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You cannot be everything to everyone. If you decide to go north, you cannot go south at the same time.

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While we understand that context is important, we generally fail to deliberately choose a context because we believe that the context for our product is obvious.

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Your target market is the customers who buy quickly, rarely ask for discounts and tell their friends about your offerings.

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Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.

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Credits: Unsplash

Credits: Unsplash