10 Lessons From the Book Purple Cow By Seth Godin

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In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.

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In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.

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You do not equal the project. Criticism of the project is not criticism of you.

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THE RIGHT INFORMATION BRINGS KNOWLEDGE. AND KNOWLEDGE IS POWER. SHARING IT IS EMPOWERMENT.

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One way to figure out a great theory is to look at what’s working in the real world and figure out what the various successes have in common.

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If a marketer doesn't know how to invent, design, influence, adapt, and ultimately reject products, then he's no longer a marketer, he's useless.

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