10 Lessons From the Book Purple Cow By Seth Godin

In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.

In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.

You do not equal the project. Criticism of the project is not criticism of you.

THE RIGHT INFORMATION BRINGS KNOWLEDGE. AND KNOWLEDGE IS POWER. SHARING IT IS EMPOWERMENT.

One way to figure out a great theory is to look at what’s working in the real world and figure out what the various successes have in common.

If a marketer doesn't know how to invent, design, influence, adapt, and ultimately reject products, then he's no longer a marketer, he's useless.

Read the Book Purple Cow By Seth Godin

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