10 Lessons from the book Sell Like Crazy By Sabri Suby

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Only Marketing Morons Believe That No One Reads Long-Form Copy

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This is a great reminder that the job of an ad is not to sell but to create intrigue and get the prospect to raise their hand and say, ‘I’m interested’

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There are three ways we can influence people: Talk about how good we are. Have others talk about how good

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Have others talk about how good we are.

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Demonstrate how good we are.

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Why This Information Is Vitally Important – Now More Than Ever

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Think about the one or two major keywords and search terms people use to search for your products or services.

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Other great places to look are Facebook Groups and pages around your market and niche. These are goldmines for valuable information.

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