10 Lessons From the Book Shoe Dog By Phil Knight

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Fight not to win, but to avoid losing. A surefire losing strategy.

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The cowards never started,’ he’d tell me, ‘and the weak died along the way - that leaves us.

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I wanted what everyone wants. To be me, full-time.

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You are remembered for the rules you break.

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The easiest way to find out how you feel about someone. Say goodbye.

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Fear of failure, I thought, will never be our downfall as a company.

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He was easy to talk to, and easy not to talk to - equally important qualities in a friend. Essential in a travel companion.

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