10 Lessons from the book The 1-Page Marketing Plan By Allan Dib

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You have only twenty-four hours a day, so the only way you can get more achieved in a day is by using other people’s time.

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Your job as an entrepreneur is to be an innovator and a builder of systems.

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Focusing on the cause (value) rather than the effect (making money) will lead to much greater long-term success.

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One of the ways I recommend doing market research is by analyzing what your target market are actually buying or looking for.

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A customer won on price will be lost on price

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This would be a good time to share with you my definition of an entrepreneur: “someone who solves people’s problems at a profit.”

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Tactics without strategy leads to the “bright shiny object syndrome.

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Lifetime value and customer acquisition cost are two of the key numbers you need to know to measure marketing effectiveness.

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we all want to share things and experiences that are remarkable.

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