10 Lessons From the Book The 22 Immutable Laws of Marketing

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The 22 Immutable Laws of Marketing is one of the best books to learn Marketing and some aspect of marketing never changes.

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Marketing is a battle of perceptions, not products.

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The only reality you can be sure about is in your own perceptions. If the universe exists, it exists inside your own mind and the minds of others.

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A perception that exists in the mind is often interpreted as a universal truth.

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The single most wasteful thing you can do in marketing is try to change a mind.

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Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.

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More money is wasted in marketing than in any other human activity (outside of government activities, of course).

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