10 Lessons from the book The art of the start By Guy Kawasaki

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Pursuing your passions makes you more interesting, and interesting people are enchanting.

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Ideas are easy. Implementation is hard.

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Take my word for it: More people will like you if you believe that people are good until proven bad.

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If you don't toot your own horn, don't complain that there's no music.

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The first good reason to write a book is to add value to people’s lives.

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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.

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A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

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You’ll learn that the key to a great book is editing — grinding, buffing, and polishing — not writing.

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