10 Lessons from the book The everything store by Brad Stone

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It’s easier to invent the future than to predict it.

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Most companies are not those things. They are focused on the competitor, rather than the customer.

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It is far better to cannibalize yourself than have someone else do it

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In the end, we are our choices.

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Some of these investments will pay off, others will not, and we will have learned another valuable lesson in either case.

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We pay attention to what our competitors do but it’s not where we put our energy.

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It’s easier to invent the future than to predict it.” —Alan Kay

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When someone resigns, he is asked to hand in all that equipment—including the backpack.

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