10 Lessons from the book The Facebook Effect by David Kirkpatrick

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Facebook also has a fundamental characteristic that has proven key to its appeal in country after country—you only see friends there.

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Facebook is the first platform for people. – Esther Dyson

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Mark has the most long-term perspective I’ve ever seen. This guy is uber uber uber on the long-term view.

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Cohler advertised for summer interns, then sometimes told promising applicants when they came for an interview that Thefacebook was only hiring full-timers.

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This thrilled Zuckerberg, whose primary measure of the service’s success was how often users returned

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