10 Lessons from the book The Lean Startup by Eric Ries

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The only way to win is to learn faster than anyone else.

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We must learn what customers really want, not what they say they want or what we think they should want.

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Reading is good, action is better.

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if you cannot fail, you cannot learn.

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A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.

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When in doubt, simplify.

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Success is not delivering a feature; success is learning how to solve the customer’s problem.

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Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.

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Build-Measure-Learn feedback loop is at the core of the Lean Startup model.

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