10 Lessons from the book Why We Buy By Paco Underhill

Credits: Unsplash

something about rules—you have to either follow them or break them with gusto.

Credits: Unsplash

we don’t notice a single sign or display we pass until that mission is accomplished.

Credits: Unsplash

If you tell too much too soon, you’ll overload them and they’ll give up. If you confuse them, they’ll ignore the message altogether.

Credits: Unsplash

I believe passionately in edutainment—whether in front of a business audience, a classroom of students or a crowd of parishioners at church. Laughter

Credits: Unsplash

I want them to see certain things. I want them to hear certain things. I want them to taste certain things.

Credits: Unsplash

If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse—boom.

Credits: Unsplash

affiliate link

Credits: Unsplash

Credits: Unsplash