10 Lessons from the book Why We Buy By Paco Underhill

something about rules—you have to either follow them or break them with gusto.

we don’t notice a single sign or display we pass until that mission is accomplished.

If you tell too much too soon, you’ll overload them and they’ll give up. If you confuse them, they’ll ignore the message altogether.

I believe passionately in edutainment—whether in front of a business audience, a classroom of students or a crowd of parishioners at church. Laughter

I want them to see certain things. I want them to hear certain things. I want them to taste certain things.

If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse—boom.

Read the book Why We Buy

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