10 Strategic Lessons from book Blue Ocean Strategy
The hardest battle is simply to make people aware of the need for a strategic shift and to agree on its causes
the strategic price you set for your offering must not only attract buyers in large numbers but also help you to retain them.
brand building increasingly relies heavily on word-of-mouth recommendations spreading rapidly through our networked society.
Competition is only good up to a point. When supply exceeds demand
Every blue ocean will eventually be imitated and turn red
Blue oceans are right next to you in every industry.
Technology is not a defining feature. You can create blue oceans with or without it.
10 Lessons from book Man and His Symbols
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