10 Things To Learn From Influence By Robert Cialdini

Embarrassment is a villain to be crushed.

we all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or decided

Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.

The way to love anything is to realize that it might be lost.

people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.

Freedoms once granted will not be relinquished without a fight.

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.

Read the book Influence By Robert Cialdini

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