Marketing Lessons From Book The 22 Immutable Laws of Marketing

Marketing is a battle of perceptions, not products.

The only reality you can be sure about is in your own perceptions. If the universe exists, it exists inside your own mind and the minds of others.

A perception that exists in the mind is often interpreted as a universal truth.

The single most wasteful thing you can do in marketing is try to change a mind.

Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.

Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.

Learn about marketing From The 22 Immutable Laws of Marketing

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